Motion Graphics | Logo Design

As a digital designer at JBA Consulting, I created a refreshed logo and short motion graphic for the Just Be Active: Reconnecting Campaign, which encouraged staff to re-engage through activities in three focus areas — Active, Sustainability, and Outdoors. The brief called for an updated, energetic identity that built on the previous year’s design while introducing a sense of togetherness after months of remote working.

The final logo featured a modernised colour palette, refined silhouettes and clear iconography to represent each theme, paired with a motion graphic intro for campaign videos. The result was a cohesive, uplifting visual identity that strengthened internal engagement and gave the initiative a recognisable, positive presence across all media.